Sunday, 13 November 2011

Biteki, the Beauty Magazine from Japan

Biteki is one of my favourite Japanese magazines. The name Biteki 美的 literally means 'aesthetic'. As the name suggests Biteki focuses on the aesthetic and covers make-up, skincare, health, and anything beauty related. 

What I love most about Biteki is the way make-up is covered. Instead of just telling us what the latest trend is, with some glamourous model, they also show you step-by-step how to recreate that look. Okay, I have mentioned in a previous post that I'm a fan of US beauty magazine Allure, which also does this, but to a much smaller extent. Biteki is just full of pages and pages of reviews and looks, with tonnes of close ups so you can recreate the look yourself.

Plus, unlike some other fashion magazines, the looks to recreate are all very wearable. Nothing too high fashion, if you know what I mean.

I love the close-ups of all the new releases from all the major brands. Obviously it's best to see everything in person, but if like me, you can't always go to the make-up counter, having a good browse beforehand is essential.

There are also articles on healthy eating and exercise as well as general make-up related reviews and looks.

They also give a variety of looks that can appeal to as many women as possible. For example, the one above shows two different eye make-up looks for ladies in their 20s. The next 4 pages of this feature include 2 looks each for ladies in their 30s, and 40s. I really love that they cater to all ages.

Have you ever read Biteki? Any make-up magazine you adore?

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